Frame Innovation

When trying to solve some problems, do we actually examine the problem or the polemics between the parties trying to solve the problem? Do the problems and emotions left behind during this review guide us in the decision-making process?

Design thinking for companies and design thinking for individuals are not very different from each other. Market review - user needs and orientation should be explored. However, if it is thought that this is not enough and the world is suitable for evolution in a very short time, a search for design should be made. Well, what would be the value of the company if Bang and Olufsen weren't that good at first, but suddenly saw the needs of future music users and entered the market from the middle instead of from the beginning?

As problems become more and more open, complex, dynamic and networked, is the search for solutions too advanced? In other words, is it possible to have a time when the solutions are open, complex, dynamic and networked when the problems are static, and always arrive at the solution with the same formula. Is being stuck in a frame determining the boundaries of design or designing within the boundaries? Even though there are souls and designs that are liberated within limits, a design framework can turn from an advantage to a disadvantage for the user. The user may forget that the experience he is in is an experience, whereas the designer is shaped by this experience.